Best ways to send bulk emails without getting spam status
The best ways to send bulk emails without any email ending up in spam, here are the tips to avoid spam filters:
Keep email lists clean:
To avoid spam filters, it is essential for you to keep a good email list. Buying an email list or scraping the emails from the internet is inappropriate on so many levels.
Pay attention to the Inactive subscribers:
If you notice that some of your subscribers are not opening, reading, & clicking your emails for more than 90 days, you should act upon it.
Inactive subscribers may destroy the reputation of your company’s domain which directly affects deliverability rates. So, either launch a re-engagement campaign or unsubscribe those you don’t get replies from.
Don’t use multiple exclamation points:
To draw subscriber’s attention to your email, it is essential to crafting a brilliant, curious subject line, and a relevant, short email. But do not use multiple exclamation points.
Stay away from spam trigger words:
To avoid hitting spam filters pay attention to the contents of your subject lines. Particular words and phrases, such as ‘free,’ ‘best price,’ ‘cash,’ ‘no obligation’ have been blacklisted owing to their association with the spam mail.
Take much care of the email body:
Spam filters rigorously examine your email as well. ISPs go as far as to point emails as spam based on the particular content or pictures.
Everything matters, the layout, fonts, attachments, pictures, embeds, everything. The best strategy is to keep the details to the minimum and to simplify, as much as feasible. Use maximum 3 Images.
Tone down the fonts and colors:
People seem to pay much attention to the fonts and colors used in the text.
Irregular font colors and font sizes also alert spam filters and the same works for invisible text. Use only one font type and size if you can.
Correct spellings and Grammar:
Proofreading and Spell-checking are necessary components of every good email marketing campaign. Incorrect spelling and incorrect grammar will damage your credibility with your customers and make you appear unprofessional.
Make it easy to unsubscribe:
Insert an unsubscribe button or link in your emails, with Vultus this done automatically. Thus, you can protect your reputation and credibility with your customers and the ISP.
Authenticate your email with SPF, DKIM Settings:
First, we need to make sure that the email campaign underwent a correct SPF (Sender Policy Framework) records and DKIM (Domain Keys Identified Mail) signature. The SPF record must be present into the domain of DNS and must allow email sending on behalf of the domain name from a particular IP- address, whereas DKIM allows to identify a sender.